About JS

How, who, where & when?

The story

Jimmy’s Secret was created in 2016 by Josef Immler, owner of Coco Beach restaurant in Ibiza, one of the go-to hotspots for celebrities in the Balearic Islands. Drawing on many years of experience in the fashion sector, Jimmy would now like to continue successfully expanding with his own brand. The first Jimmy’s Secret shop at Coco Beach restaurant on Ibiza has already opened.
The label’s owner says: “Our highlights are luxury beach shoes as well as glamorous accessories for both day and nightlife.”
Furthermore, our exclusive collection includes luxurious Jimmy’s Secret watches and limited edition bags made of high-quality materials. Our brand stands for stylish fashion accessories and timeless, elegant, top-quality classics. The special highlight for premium customers are “Jimmy’s Secret Diamonds”, which are made as individual pieces, epitomizing pure glamour because who already owns a diamond watch or a ring that has been precisely and carefully custom-made?

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What's the time?

The new line of bags by Jimmy’s Secret is absolutely deluxe haute couture. The handbags are unique, handcrafted must-haves made of the finest materials and featuring high-quality craftsmanship.
The latest Jimmy’s Secret bag collection has been exclusively designed for Ibiza by the Lieb Ju designer, Kiera Nagy. Her trademark are the angels – pendants to be clipped on – which, with their feathers, leather straps, pearls, fur and ribbons, give each item an individual touch. Wonderful Ibiza-style necklaces complete the collection.
“Never mainstream, always a world star”, is the motto of the people who carry a Jimmy’s Secret bag. Each piece is handmade and is only available in a limited, certified edition.

The new watch collection from JIMMY’s SECRET
Anyone who appreciates wearing absolute precision and exclusive craftsmanship on their wrist will be delighted by the newly designed chronographs from Jimmy’s Secret.
This collection shows the symbiosis of exceptional beauty and absolute reliability coupled with innovative design. A selection of these unique watches, which sometimes appear classic and elegant while seeming young and dynamic at others, but never failing to be exciting and classy, can be found in the Coco Beach boutique.

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